Next up in our ‘behind the scenes’ at Jersey Road PR, we introduce you to our Director of Strategy, Lynda Martin.
Lynda was the very first staff member of Jersey Road PR, so she is definitely part of the furniture by now!
Hello Lynda! Can you tell us a bit about your family and what you enjoy doing in your spare time (when you have it?!)?
I'm married to Eddie and we have two amazing children: Ainesis, aged 12, and Kwame, 10. In my spare time I love to bake vegan cakes, and since lockdown I have taken a real interest in growing house plants - it's good to get away from all the screen time and I actually find it really therapeutic. I also try to keep fit by playing netball for a team in a local league and running when I can in the mornings.
Tell us a little of your journey to working in Jersey Road…
I have always wanted to work in an agency, ever since I left uni. Initially I wanted to go into advertising, however my experience of working for a marketing agency led me to specialise in PR and I've never looked back. I've been fortunate enough to have worked for some great companies and with some wonderful people, creating highly successful campaigns for household brands – but a few years ago I got to a point where I thought “What else is there left for me to do?” and to be honest, I got bored. Having become a Christian while I was still in the depths of my career working in that traditional agency lifestyle, I found that more often than not, there were many things that jarred and became frustrating for me. I found that couldn't be my true self at work anymore - I had changed. So, after a moment of recovering from agency burn-out, I saw a role posted on Facebook to work at Jersey Road PR and as they say, the rest is history!
What is your current role and what does a day look like in JR for you?
I feel very privileged that having gone from being Jersey Road's first staff member, I'm now a director at the agency... However, don't let the title fool you – as a small, rapidly growing agency this means my role is very varied and no two days are ever the same.... One day I could be sending out a release or writing a strategy document for a client and the next I’m implementing a HR system for the team.
Can you share a highlight of your time in JR?
Gosh, there are so many, but I think the most recent was meeting face to face our expanding team at our agency retreat last month. Before the first lockdown, we hired three new team members, who I had met once; and during the pandemic we've hired another eight people – all of whom I've had countless Zoom calls with, but never actually met in person because we were all working from home. To do this was amazing and a little overwhelming all at the same time! It was so great coming together and seeing everyone physically for the first time as a whole team.
From all your years’ experience- what tips could you share with someone who is thinking of starting out in PR?
PR is all about relationships - respect and value the relationships you build with others as the industry is a small world; and always look to be helpful to those you interact with on a daily basis. Ask yourself, “How can I add value here?”, then do it.
Any helpful top tips you have learnt over the years in PR that you could share?
Be authentic, be personable and be knowledgeable – do your research, be it with the media, the client or even the sector you're working in.
Securing local media coverage is an excellent way to raise your profile in your community, build trust and encourage people to take action. Here are five steps to help you get great local media coverage: