Behind the scenes…down under

18 August 2021  |  Insights
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In June of this year, our agency expanded into Australia, employing our first account manager there, Georgina Bible. She has already hit the ground running and brings with her a wealth of knowledge and expertise.

We caught up her to see how she has been getting on down under.

Hey Georgina, can you tell us a little bit about yourself?

Hello! I’m the youngest of four children - born in Sydney but moved to the North Coast of New South Wales when I was 14. I have been lucky enough to spend a lot of my life (including working life) living in the country since then. I have a partner and a dog and we live not too far away from the beaches of Byron Bay. I’m very grateful for this!

You are relatively new to the business, what made you think about working in PR?

I had been working for an Australian university as a communications officer for almost three years when I saw the position advertised for a PR account manager at Jersey Road. Prior to that I have worked on both sides of the media in Australia, both as a journalist/editor and as a PR professional for more than 15 years. I hold a Bachelor of Arts, completed a newspaper cadetship and hold a Certificate IV in PR.

I jumped at the chance of working for Jersey Road because it strives to support for-purpose organisations that make the world a better place. I am delighted to be the first Jersey Road employee on the ground in Australia.

What has been a highlight in working in JR?

My current role is PR account manager. A typical day includes checking my emails and phone messages to see what’s come in overnight from the UK. I then check my work calendar and plan my work day. I typically reach our to our clients, follow up with a journalist regarding an interview request, write a media release, and sit on a Zoom meeting with various Jersey Road team members.

Is there something you have learnt about your time working in PR that would be helpful to share?

I’ve only been at Jersey Road for just over two months but the highlight of my time so far would have to be securing a high value interview opportunity with a national broadcaster for one of our clients at short notice. Both the client and the journalist were delighted!

What would you tell someone who is starting out in PR? Any helpful tips?

If you’re thinking of starting out in PR, I strongly suggest you intern or do work experience while you’re studying. It’s the best way to get real world experience, build your portfolio/ CV and get your foot in the door at the same time.

My best tip is don't be afraid to pick up the phone. Whether it be a journalist or a producer, if you think you have a great news story it’s important to reach out and them them know. Journalists are always looking for good stories to tell.

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