Speaking on the development, Jersey Road co-founder Gareth Russell says, “We have worked with a number of clients in Northern Ireland over the years and also with media. It is a country that we think has even greater potential with so many inspirational organisations causing real transformation. We are looking forward to helping those organisations reach new audiences and tell their incredible stories of impact.”
Laura Nelson, who is a graduate of Ulster University, and has ten years communications experience in the charity sector will be working alongside clients to help shape their message and engage across media.
Nelson says, “Stories are so powerful - I love to help organisations communicate their stories and in return see the impact that their own personal stories can make on individuals and communities alike. I am delighted to be joining the Jersey Road team at this strategic time.”
Russell concludes, “Laura is a dynamic, intelligent and strategic communicator. We are delighted to have her join the team.”
Generating positive word-of-mouth communication often feels as elusive as creating the next “viral” video. It’s not something that can be created, it has to be organic. Wrong. Here are three simple steps to encouraging people to start talking about your organisation.