Bad news sells. And tragically, the Church can too often be a source of bad news. Headlines of scandals and crimes of abuse and splits in the Church are a devastating reality today. There’s no getting away from the fact that they have tarnished the Church’s reputation.
When a negative story about one of your churches is published online, it can be seen by potentially thousands or millions of people and it can cause great damage. It could cause people to leave your churches, it could hamper your relationships in the local community, and it could affect your efforts to evangelise as trust is diminished.
That’s why it’s so important to be prepared.
The Calm in the Storm course from Jersey Road PR is based on our 10 years of experience in supporting churches and Christian organisations through reputational crises. It’s designed to help church leaders within your denomination or diocese understand what can go wrong, what to say and do in a PR crisis, and who should be involved in their response.
Calm in the storm is an e-learning video course, which is both Biblical and practical. Extra resources supplement the course, including a guide to forming your own crisis communications strategy.
What sorts of crisis your church could face
The importance of reputation
Forming a crisis comms strategy
What to do in the first 90 minutes after a crisis breaks
Biblical and crisis PR principles to guide your response
After the storm, how do you go forward?
The course is primarily aimed at church leaders and/or their operational staff. It’s not designed as a small group congregational resource. Jersey Road PR can also offer more tailored face-to-face training or workshops with church leaders to complement the e-learning, and support and advice if a crisis hits.
While this course can be used for any denomination, we are also able to tailor it for use in your specific denominational context on request.
The Calm in the Storm course is currently in production and is scheduled for launch in mid-January 2022. If you would like to get updates and be one of the first to use the course, please contact us here.
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