The rise of social media has seen video rocket to the forefront of digital content; according to tech giant Cisco, online video makes up more than 80 per cent of consumer internet traffic. We’ll produce video that captures and holds attention through powerful micro-stories and comment.
Contrary to popular predictions, video hasn’t killed the radio star, with podcasts gaining huge momentum over the past few years. They’re an excellent – and cost-effective – way to engage listeners at a deeper level with longer-form conversations and discussions, so we’ll work with you to identify the topics and contributors that resonate with your audience.
Of course, once you’ve made your video or podcast, you want people to know about it, and that’s where working with a PR agency brings extra value.
We’ll approach the project with a PR mindset: using strong storytelling or insightful debate; making the most of our hefty contacts book to bring the right contributors on board and identifying any news angles to gain publicity for your project.
UK charity The Trussell Trust approached us for help with a podcast that required concept development, production and promotion.
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Securing local media coverage is an excellent way to raise your profile in your community, build trust and encourage people to take action. Here are five steps to help you get great local media coverage: