Bad news sells. Tragically, churches can too often be a source of bad news, with stories of scandals, abuse or culture wars a devastating reality today.
If a negative story about your church is published by the media or shared online, it can be seen by potentially thousands or millions of people, causing great damage. People may leave your congregation, it could hamper your relationships in the local community, and it could affect your efforts to evangelise as trust is diminished.
That’s why it’s so important to be prepared. And it's why we've created this course.
The Calm in the Storm course from Jersey Road PR is based on our 13 years of experience in supporting churches and Christian organisations through reputational crises. It is available for free to church leaders as part of our Confident Church resources to help Christians communicate their faith with confidence.
This online course gives leaders a foundational understanding of good crisis communications and helps them apply it to their own church situation – from guidance on how to prevent a crisis, to how to respond effectively and repair the damage if a crisis hits.
The course is for church leaders wanting to know how to safeguard their church against a reputational crisis and how to lead it through a crisis if it does happen.
While the course can be taken by individual leaders or as a group, it is important to have crisis planning input from across the leadership team, and the course aims to facilitate this.
This course does not replace existing denominational or network crisis strategies. Instead, it is designed to complement these by giving individual churches a foundational understanding of good crisis communications, including encouraging them to identify when they should involve their national leadership or seek additional professional support.
There are five modules, each including a series of short videos – a total of around 90 minutes of video content.
The videos are accompanied by a downloadable workbook with practical guidance and a series of exercises to help church leaders apply their learning and produce their church’s own bespoke crisis plan. Leaders are encouraged to watch each module and then complete the relevant section in the workbook.
We've made this course available for free to support churches.
You can sign up for Calm in the Storm online here - we will send you an email with details.
“In nearly all instances a media crisis develops very quickly and without warning. This often causes significant stress and a draw on resources. Considering, planning and reflecting on crisis media before an incident happens is a very good idea and the crisis media course created by Jersey Road PR is excellent. I particularly like the way it helps a church reflect on their mission and ministry, helping to identify where there may be areas of concern or potential for reputational damage."
Securing local media coverage is an excellent way to raise your profile in your community, build trust and encourage people to take action. Here are five steps to help you get great local media coverage: