Investing in PR

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Where should we spend our money? It’s one of the most important decisions you can make for your charity, whatever your budget: how to make your funds go as far as possible in service of your mission.

For communications teams, if, and how much of this budget they should dedicate to public relations is a key part of this decision making.

A considered, well-executed PR strategy can have a considerable impact on your charity’s brand, donations and effectiveness. So how can you decide which PR tools your charity should invest in, and how can they help deliver your organisational goals?

Jersey Road PR has been supporting charities with their PR activities for more than 12 years. Here’s our guide to some of the most valuable PR tools and tactics, and how they can work for you.


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How to engage with your local media

Securing local media coverage is an excellent way to raise your profile in your community, build trust and encourage people to take action. Here are five steps to help you get great local media coverage:

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