PR strategy

Creating a PR strategy for your brand is the best way to make sure that PR really delivers against your organisation’s objectives.

It’s an investment in your reputation that will pay dividends in the long term.

Pr strategy one 2x
JR notes

We'll take the time to understand your brand, as well as your needs and wants. This knowledge will help us form clear and focused comms objectives that are key to developing any PR activity.

Our expertise with Christian organisations and working across the media landscape, be it Christian or secular, gives us a unique understanding and perspective. Because of this we're able to create effective campaigns that not only have media cut through but will resonate with target audiences too - allowing us to deliver you great results.

Evaluating your target media with a fresh eyes is essential to staying relevant with your target audience, looking for new ways to engage with them that still allow you to stay on-brand.

We can craft tailored, on-brand key messages that capture and communicate the essence of what you want to convey succinctly; and help you identify the right spokesperson, brand ambassador or influencer to deliver these messages to the media and your audience directly - offering them media training if required.

Once we’ve decided the who, what and why, we’ll turn our attention to how we can bring the strategy to life. We'll present you with creative ideas and a clear, tactical plan of activity that will help raise brand awareness.

Pr strategy three 2x

Eternal Wall of Answered Prayer - building national profile

Eternal Wall of Answered Prayer wanted our help to raise national awareness and support for its landmark building project. With a total audience reach of more than two billion, the resulting story was seen multiple times by target audiences and the client received a huge increase in brand awareness as well as financial donations.

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How to engage with your local media

Securing local media coverage is an excellent way to raise your profile in your community, build trust and encourage people to take action. Here are five steps to help you get great local media coverage:

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