PR strategy

Creating a PR strategy for your brand is the best way to make sure that PR really delivers against your organisation’s objectives.

It’s an investment in your reputation that will pay dividends in the long term.

Pr strategy one 2x
JR notes

We’ll take the time to understand your goals and use them to form clear and focused communications objectives as the foundation for any PR activity.

Our expertise with Christian organisations gives us a unique understanding of how to create effective campaigns that can resonate with your target media and deliver results.

We can evaluate your target audiences and media with fresh eyes, making sure they're relevant and on-brand.

Then we’ll craft tailored key messages, ensuring they're aligned to your PR objectives, and help you identify the right spokespeople to deliver them to the media - offering media training to them if needed.

Once we’ve decided the who, what and why, we’ll turn our attention to how we can bring the strategy to life. We'll present you with creative ideas and a clear, tactical plan of activity that will help raise brand awareness.

Pr strategy three 2x

Eternal Wall of Answered Prayer - building national profile

Eternal Wall of Answered Prayer wanted our help to raise national awareness and support for its landmark building project. With a total audience reach of more than two billion, the resulting story was seen multiple times by target audiences and the client received a huge increase in brand awareness as well as financial donations.

Read the case study

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3 steps to effective communication

Generating positive word-of-mouth communication often feels as elusive as creating the next “viral” video. It’s not something that can be created, it has to be organic. Wrong. Here are three simple steps to encouraging people to start talking about your organisation.

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