Media relations

The media can make – or break – your reputation overnight, and effective media relations can have a huge impact on the success of your cause.

We’ll use our experience and relationships with the media to leverage this powerful tool to your advantage, growing your organisation’s awareness, trust and credibility.

Media Relations
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Our aim is to achieve media coverage that furthers your objectives, communicates your message with clarity and engages your audience.

We’ll work closely with you to identify the right stories to approach the media with, consulting with you throughout the process to make sure we’re in line with your brand message.

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We’ve been securing media coverage for faith-based organisations for more than a decade. We’ve built relationships with key journalists - including religious, political and social affairs correspondents - so we know which stories will pique their interest.

We invest in industry-leading media databases and monitoring systems that allow us to continually broaden our scope and carefully target the right journalists, giving your story the best chance of coverage.

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When the media want to speak to you, you need to be prepared to move fast. We can support you with interview preparation, media briefings and training for your spokespeople, giving you the confidence to be at your best under the media spotlight.

Our crisis communications specialists are also on hand to give you the tools and support you need to be ready to respond when a crisis hits.

Madlug - building profile

The number one UK bag brand dedicated to giving dignity to children in care, Madlug appointed us in 2019 to build its profile and raise awareness of its cause. Since then, we’ve achieved significant ongoing media coverage in Northern Ireland and across the UK, in target broadcast and print media.

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3 steps to effective communication

Generating positive word-of-mouth communication often feels as elusive as creating the next “viral” video. It’s not something that can be created, it has to be organic. Wrong. Here are three simple steps to encouraging people to start talking about your organisation.

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